Web positioning > Web Analytics
The analysis of the visits allows us to value the web positioning.
The analysis of the user browsing behaviour of the website allows us to value the website performance, and which services and/or products are seen the most.
A correct interpretation of this data will allow website optimisation and the evolution of the services and/or products of the company depending on the demand.
Website analysis process
- 1. Website Analytics Report
Report on which details are necessary in order to analyse and define the indicators to be measured. Recommendation for the best existing tool in the market to carry out the task. - 2. Implementation
Implementation of the chosen tool in the website and train the website managers for a correct interpretation of the indicators to be measured. - 3. Monitoring of the return on the investment. (RIO)
Constant monitoring and subsequent action to improve the efficiency of the website.
The objective is more clients, higher business turnover and increased profitability.
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