Marketing Online > Social Media Marketing

There are progressively more users who use the social networks more frequently, and it is necessary to analyse whether your company is missing out on a great opportunity to enhance their presence in the network.

There are numerous social networks but there are two leading networks with regards to users and connection time, and these are Facebook and Twitter.

• How is a successful communication carried out in Facebook?

• A profile has to highly and actively involve the company staff and create a true working team, interacting with the users. The objective is to generate sympathy and proximity to the users trying to avoid the use of the typical public relations actions.

• Who are the "Twitters" and why are they so commercially attractive?

• The use of is less than Facebook but those who usually use it ("Twitterers") have commercially more attractive characteristics:
• High level of education.
• Most of them have a Smartphone (iPhone®) and in some cases a Tablet (iPad).
• They have a higher income level than the majority.
• They are easily influenced by brands.
• They spend more money than the majority.
• The share their opinion online as consumers (Blog, Facebook, Twitter...).

At MONTAWEB.com we design a personal plan for Social Media Marketing for each company and we train the company participants for them to use the tools correctly.